Rimmel Wake Me Up Concealer - The Dark Circle Terminator

In the beauty world, products get hyped up. In this case, that's for a reason! Ladies and gentlemen, presenting  Rimmel's Wake Me Up concealer in the shade Ivory - a product I would repurchase again and again.

I've inherited dark undereye circles (thanks, mom and dad) and whenever I'm feeling exhausted, these circles get sooo annoying and I look like I've been beaten up. So, Rimmel Wake Me Up to the rescue!

Price & packaging: Amazingly affordable, at £5.49 (and usually on an offer at Boots or any other drugstore). Now that's what I call a bargain! The packaging is extremely appealing to me, maybe because I like orange, maybe because I like silvery shimmer, or for some other unknown reason. It caught my eye right away,

Coverage & how long it lasts: I can say it's the perfect amount of coverage for my undereye area - not too thick or caky, it's the perfect consistency, and also has tiny specs of shimmer, so it brightens up the area immensely. If you have horrid dark circles like me, this will definitely do the job, as it brightens, conceals and really gives you that "I'm so fresh and awake" look. It lasts reasonably long, but you can easily reapply it if you're not happy with how it looks at the end of the day.

 A not-too-heavy swatch on theleft                                                     Lightly blended on the right

Overall verdict: Yes, yes aaaand yes. It's got it all covered (literally and figuratively) - it's good for blemishes, under the eyes, brightens up and that whole shebang. And the price is the cherry on top. The perfect concealer, in my view. Can't wait to finish up this bottle so that I can get another one, just for the rush.

Have you tried it? Are you totally in love with it?